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About the Maker

I hope you enjoyed my brand concept idea. Here is my Resume and Artist Statement, incase you are interested in my work and would like to contact me.

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I founded NEÖSPHERA to revolutionise perceptions of the luxury footwear market. Originally drawing inspiration from functional footwear brands such as Vivobarefoot and Birkenstock, I wanted to understand more about the importance of footwear in relation to wellness, and saw this as a unique selling point. Developing my background in material sciences and design, I grew frustrated with the industry’s stagnation to want to pursue new ideas, especially outdated methods and materials that have persisted in the luxury footwear market. From my perspective, the high-end market should be a driving force of innovation, and has potential to shape our culture as a force for good. Research I carried out highlighted how many existing products and innovations fail to intelligently and adaptively respond to our bodies and the surrounding biosystems affecting our feet. My key project revolves around the creation of a conceptual brand that prioritizes sustainability and transparency—two pillars that are increasingly vital in today’s environmentally-conscious consumer landscape. By focusing on these values, my aim is to engage my target audience in a community that not only values luxury and design but also ethical production and environmental stewardship.

NEÖSPHERA views the world through a unique lens, striving to create a space where intelligent conversations highlighting innovative biomaterials meet ideas that better resonate with the human body and our environment. My perspective sees a world where sustainability and wellness are one and the same. I especially wished to investigate alternative materials when I discovered the impact of the footwear industry on the planet, particularly due to rubber and polyester. I aim to explore a new dimension of footwear design through merging experimentation in bioplastics, with forward-thinking design in Ai. In a world that is increasingly fast-paced and demanding, consumers are actively seeking products that contribute to their overall wellbeing, both physically and mentally. This can be seen in the ongoing prevalence of the quiet luxury trends which value comfort and minimalism, reflecting Earthy and organic tones. I aim to blend this focus on wellbeing with luxury fashion, creating footwear designs which could meet aesthetic demands, but also feel good, contributing to the wearer’s sense of self-care and mindfulness. This also conveys through my brand identity, as well as my language communication style. Although my grounding influence has been that of quiet luxury and minimalism, my personal creative flare has an imaginative, fun and abstract edge to it which gives my brand a distinct and unforgettable image. This is particularly obvious on my NEÖSPHERA Instagram platform.

By collating conversations at the intersection of material science and design, my website NEÖSPHERA aims to house journalism for those interested in bioplastic material design, sharing the latest global research and my experimentations, aligned with my values of authenticity and transparency. As health and wellness trends gain traction in the luxury sector, NEÖSPHERA engages with luxury consumers by “tapping into nature’s healing powers” (LSN, 2024). My site includes a section dedicated to my personal projects and prototypes, allowing visitors to see firsthand how bioplastics can be made, and my Ai ideations of luxury footwear design. By providing this comprehensive resource, my website aims to foster a community of like-minded individuals passionate about transforming the luxury footwear industry through innovative, eco-friendly solutions and research based conversations; offering luxury consumers an opportunity to use their influence to transform the generations to come and leave their positive and significant impact on the world.


 

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